Every week it comes—a plethora of papers and school
communications from my children’s schools. They come home via colorful
backpacks, fabulous apps, and informative e-mails. My personal favorite
delivery method is the reminder pinned to my child’s sleeve!
As
a parent in a busy family, one of my greatest struggles is getting the
messages sent from schools. My children attend high school, junior high,
elementary, and preschool, and staying au courant in our home is no small feat. So, if you can get my attention, you’re really doing something right.
First, I am proud to say I am a fan of the oft-underrated mode of communication called newsletters.
I
think newsletters possess a fabulous potential for rapidly connecting
your school to the multitude of homes your students return to each day.
This school-to-home connection is immeasurable when considering your
students’ individual needs.
However, newsletters and I
have a love-hate relationship. I either really love them, or I
completely ignore them. If you want me (a typical busy parent) to take
time to read your newsletter, you need to make it worth my while.
Ultimately,
it’s all about content, design, and format. Here is a compiled list of
best practices for any school newsletter from a busy parent’s
perspective.
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